On today’s episode of the Make + Design Podcast, Carina walks us through three ways to evoke a feeling in our design work.
Tip 2: Texture or the lack of texture. Sometimes when we design in Illustrator or with software a design can feel very flat. Compare this to a painting where the texture of the paints is visible. Different textures evoke different feelings.
Tip 3: Reference. Carina gives us a great example of what she means by reference by telling us the story of a vintage-feeling book she made while working on her Masters degree. The sans serif font she chose for the book did not fit the vintage feeling of the book, which called for a serif font. Reference is when something in our work evokes feelings based on the preconceived notions people have about that item in our work.
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Download Carina’s free guide: The 7 Tips Nobody Will Tell You About Becoming a Surface Pattern Designer here: http://eepurl.com/dN2RcY
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About Carina Gardner:
Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.
Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs include Illustrator and Photoshop training, surface pattern design, paper design, Silhouette & Cricut file design, and running a design business. She started the Make and Design Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.
Find out more at https://www.carinagardner.com
Check out her most popular program, Design Bootcamp, here: http://www.carinagardnercourses.com/designbootcamp
