Episode 32 Three Ways to Convey Feeling in Your Projects, Art and Designs

August 30, 2021 by Carina Gardner

On today’s episode of the Make + Design Podcast, Carina walks us through three ways to evoke a feeling in our design work.

Tip 1: Color. This one is obvious for a reason. Carina talks about how the use of color in a fabric line she’s been working on changes the feelings that the line conveys. When you change up color it totally evokes a different feeling.

Tip 2: Texture or the lack of texture. Sometimes when we design in Illustrator or with software a design can feel very flat. Compare this to a painting where the texture of the paints is visible. Different textures evoke different feelings.

Tip 3: Reference. Carina gives us a great example of what she means by reference by telling us the story of a vintage-feeling book she made while working on her Masters degree. The sans serif font she chose for the book did not fit the vintage feeling of the book, which called for a serif font. Reference is when something in our work evokes feelings based on the preconceived notions people have about that item in our work.

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Download Carina’s free guide: The 7 Tips Nobody Will Tell You About Becoming a Surface Pattern Designer here: http://eepurl.com/dN2RcY
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**About Carina Gardner:**
Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.

Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs include Illustrator and Photoshop training, surface pattern design, paper design, Silhouette & Cricut file design, and running a design business. She started the Make and Design Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.

Find out more at https://www.carinagardner.com
Check out her most popular program, Design Bootcamp, here: http://www.carinagardnercourses.com/designbootcamp

Episode 31 Why Social Media Can Leave You Feeling Empty

August 27, 2021 by Carina Gardner

On today’s episode of the Make + Design Podcast, Carina gives some thoughts about social media and how important it actually is for a designer. Carina finds that it doesn’t matter how big someone’s following is, social media still leaves one feeling a bit empty.

One things she does is debunk the perception that having a large following equals making a lot of money. Carina has seen people with small followings make millions and people with large followings make next to nothing. She also discusses the never ending cycle of always wanting to hit the next number when it comes to followers, views, and likes. In some cases, she says, losing followers is not a bad thing.

Carina also shares some strategies for making it more meaningful. One thing that makes social media more meaningful for Carina is to have genuine interactions with people. At the end of the day, a design career is about being a designer, not being a social media influencer. Carina finds that when you focus on producing great product that the marketing and opportunities tens to fall into place.
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Download Carina’s free guide: The 7 Tips Nobody Will Tell You About Becoming a Surface Pattern Designer here: http://eepurl.com/dN2RcY
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**About Carina Gardner:**
Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.

Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs include Illustrator and Photoshop training, surface pattern design, paper design, Silhouette & Cricut file design, and running a design business. She started the Make and Design Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.

Find out more at https://www.carinagardner.com
Check out her most popular program, Design Bootcamp, here: http://www.carinagardnercourses.com/designbootcamp

Episode 30 How Long Does It Take To Design A Fabric Collection?

August 25, 2021 by Carina Gardner

On today’s episode of Make + Design, Carina answers a question that she gets a lot: “How long does it take to design a fabric collection?” Carina talks through the difference between fabric lines that take a long time and lines that come more quickly.

Her current fabric collection project, which is set to release in late 2022 or early 2023, is one that has taken a long time because she has specific things she wants the collection to do. Carina’s process begins with setting aside blocks of time so that she can figure out the color scheme and what the theme for the collection will be. Carina typically starts with the master or the secondary design for the collection. Starting with the secondary gives her two things: first, she doesn’t have to make the secondary as colorful, which gives her more options down the road, and, second, the secondary design doesn’t have to be as detailed as the master. The master is always very detailed and very specific, so it can limit choices later in the design process.

On her current line, Carina gave herself an overnight hotel stay so that she could filter out every other distraction. It took her about 14 hours of work to get the secondary and the master done. Then she set it aside for a week. After getting back to it, she *hated* the master. It was off in terms of look, feel, and overall vibe. For the next week, she worked on the fabric line. On Monday she made a very detailed, two-layer demasque. Then she spent a couple of days mapping out the rest of it and changing the colors. She actually did the master last at the end of the day. For Carina, this entire fabric line took about ten days. On her first fabric collection, this process took months.

Carina finds that it’s important not to get too attached to a certain design. Sometimes the client sees it and wants something different. Sometimes what you’ve designed doesn’t quite fit the current project and you have to modify it. Every design experience, even the rejected ones, are a learning experience.

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Download Carina’s free guide: The 7 Tips Nobody Will Tell You About Becoming a Surface Pattern Designer here: http://eepurl.com/dN2RcY
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**About Carina Gardner:**
Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.

Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs include Illustrator and Photoshop training, surface pattern design, paper design, Silhouette & Cricut file design, and running a design business. She started the Make and Design Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.

Find out more at https://www.carinagardner.com
Check out her most popular program, Design Bootcamp, here: http://www.carinagardnercourses.com/designbootcamp

Episode 29 Building a Quilt Book Proposal with Amanda Niederhauser

August 23, 2021 by Carina Gardner

Amanda Niederhauser returns as our guest star on today’s episode of the Make + Design Podcast. She and Carina take a look at Amanda’s quilting book, “Playful Precut Quilts,” and take a deep dive into what Amanda did to get the book published. Playful Precut Quilts is a “how to” book that gives step-by-step instructions on how to make quilts with pre-cut fabrics. You’ll want to check out the YouTube video on this one so that you can see Amanda’s beautiful book!

But first, here is the link to the YouTube exclusive Trunk Show that Carina and Amanda talk about at the beginning of the episode! https://www.youtube.com/watch?v=2b3cUMC-t9w

During the discussion on getting the book published, Amanda talks about how important it is to be able to handle rejection. Prior to Playful Precut Quilts, she had submitted many book ideas to several publishers and was rejected every time. Amanda also walks us through the proposal process: for a quilting book, this meant that she had to design every quilt and include it in the proposal. The proposal also includes data on the author’s experience, their social media presence, and projections on the size of the potential target audience for the book. The proposal for Amanda’s book took several months. Her experience with prior proposals meant that the proposal for Playful Precut Quilts incorporated all she had learned from her prior attempts.

Amanda walks us through the busy schedule of making 13 full quilts in six months to meet her deadlines after her publisher accepted her proposal. Turns out that when you make a book about quilts, you have to make the quilts that are featured in it for photos and marketing! Not gonna lie. Carina is in awe of all that production. The publishing process also required her to write all of the patterns and design the illustrations for the book. We also hear about the back and forth between the various departments within the publisher (graphics, layouts, copy) and Amanda as they got the book ready for final publication. What a great behind-the-scenes look at publishing in the crafting industry!

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Download Carina’s free guide: The 7 Tips Nobody Will Tell You About Becoming a Surface Pattern Designer here: http://eepurl.com/dN2RcY
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**About Carina Gardner:**
Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.

Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs include Illustrator and Photoshop training, surface pattern design, paper design, Silhouette & Cricut file design, and running a design business. She started the Make and Design Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.

Find out more at https://www.carinagardner.com
Check out her most popular program, Design Bootcamp, here: http://www.carinagardnercourses.com/designbootcamp

About Today’s Guest

Amanda Neiderhauser is a quilter, a fabric designer for Riley Blake, and an author. You can find her work in the following places:

Instagram: jedicraftgirl

Etsy shop: https://www.etsy.com/shop/JediCraftGirl (patterns)

Amanda’s book, “Playful Precut Quilts,” published by C&T Publishing, is available on Amazon, in quilt shops, and wherever books are sold.

Episode 28 Why Writing Things Down is Important For Even Designers

August 20, 2021 by Carina Gardner

On today’s episode of the Make + Design Podcast, Carina runs through the reasons why *writing* is so important to developing ideas. For her, most great ideas start with paper and pen–this is one of the reasons that her membership group is called “Ink Club.”

Carina recalls that on Episode 21 of the Podcast, calligraphy expert Melissa Esplin taught us about bullet journals. Both Melissa and Carina use multiple journals.

Carina walks us through the journals that she uses and how they help her. Carina keeps a “traditional journal,” like a diary to record thoughts and events. She also keeps a “business journal,” where rights down new ideas, notes on new podcast episodes, and other inspiration that comes to her. Carina also uses her business journal for one of her daily practices, writing down her ten biggest dreams as if they have already happened. Her business journal is the one she takes with her to conferences and business meetings. Carina keeps her journals and they become physical evidence of what she has accomplished. If you begin to journal then you will be amazed when you look back and see the results of all that you’ve accomplished. That physical evidence helps you to overcome imposter syndrome by giving you proof that you are amazing! Carina really digs in and takes a deep dive into the revelations, epiphanies, and plans that have come to her because she writes it down. “When we write it down it somehow always turns into a plan.”

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Download Carina’s free guide: The 7 Tips Nobody Will Tell You About Becoming a Surface Pattern Designer here: http://eepurl.com/dN2RcY
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**About Carina Gardner:**
Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.

Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs include Illustrator and Photoshop training, surface pattern design, paper design, Silhouette & Cricut file design, and running a design business. She started the Make and Design Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.

Find out more at https://www.carinagardner.com
Check out her most popular program, Design Bootcamp, here: http://www.carinagardnercourses.com/designbootcamp

Episode 27 Two Ways You Can Be Supported in What You Do

August 18, 2021 by Carina Gardner

Carina begins today’s episode of Make + Design by telling us about Ink Club, which launched originally on October 1, 2021. Ink Club is for every creative so that you, as a creative, can find community.

The announcement about Ink Club fits today’s podcast topic, which is all about community and, specifically, two ways that having a community can help you feel supported in what you’re doing.

The first way to find support is to join a community like a club, a mastermind, or a membership group. Carina gives us a great example of a community that didn’t work and how starting a community that didn’t work taught her about the kinds of things that a community needs to offer in order to serve its members. To find a community, Carina recommends searching the web for your hobby/interest and the word “community.” Community can help you feel loved, trusted, and supported.

The second way to find community in your life is to build it yourself. With apps like Facebook, Clubhouse, and Instagram Rooms, there are many great ways to build a community.

Finding a great community can help you to level up by giving you a new set of “the five people you spend the most time with.”

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Access to Carina’s Ink Club membership can be found at https://www.carinagardnercourses.com/inkclub.

Carina’s Instagram fabric feed can be found at @carinagardner.
Download Carina’s free guide: The 7 Tips Nobody Will Tell You About Becoming a Surface Pattern Designer here: http://eepurl.com/dN2RcY
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**About Carina Gardner:**
Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.

Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs include Illustrator and Photoshop training, surface pattern design, paper design, Silhouette & Cricut file design, and running a design business. She started the Make and Design Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.

Find out more at https://www.carinagardner.com
Check out her most popular program, Design Bootcamp, here: http://www.carinagardnercourses.com/designbootcamp

Episode 26 Collage Quilting with Emily Taylor

August 16, 2021 by Carina Gardner

On today’s episode of Make + Design, Carina is joined by business owner and expert collage quilter Emily Taylor. Emily designed many fabric collections for Riley Blake Designs and started a company called that allowed people to design their own quilting patterns online and gives some insight into how a business failure propelled her to strike out into the new territory of collage quilting.

Emily Taylor makes the most beautiful collage quilts. If you have never heard about collage quilting, Emily breaks down what she does and how you can learn how to collage quilt too! She launched her company, Collage Quilter, in 2018. She also teaches for quilt guilds and events around the country. Her background also includes many years as a mural painter.

You’ll want to check this one out on the YouTube channel because Emily walks us through what makes a quilt a collage quilt and shows us some of her beautiful, intricate quilt. Emily also shares a pre-printed foundation panel, which guides fabric selection and placement in the collage. Emily loves to use printed fabric because it makes every collage quilt unique. Emily also applies general principles of art to the production of collage quilts. Emily also shares strategies for buying the right kinds of fabric for producing collage quilts.

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Download Carina’s free guide: The 7 Tips Nobody Will Tell You About Becoming a Surface Pattern Designer here: http://eepurl.com/dN2RcY
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**About Carina Gardner:**
Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.

Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs include Illustrator and Photoshop training, surface pattern design, paper design, Silhouette & Cricut file design, and running a design business. She started the Make and Design Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.

Find out more at https://www.carinagardner.com
Check out her most popular program, Design Bootcamp, here: http://www.carinagardnercourses.com/designbootcamp

About Today’s Guest

Emily Taylor is the founder and owner of Collage Quilter, a company dedicated to helping quilters learn how to create beautiful, unique collage quilts. Emily’s background includes working as a mural painter and as a fabric designer.

Find Emily online at http://www.collagequilter.com or in Facebook groups called “Collage Quilter Academy” and “Collage Quilter.”

Emily Taylor’s first quilting workshop will take place in Midway, Utah in June 2022 and is already sold out. Nice work, Emily!

Episode 25 All Things Silhouette with Terri Johnson

August 13, 2021 by Carina Gardner

On today’s episode of Make + Design, Carina is joined by Terri Johnson, an event planner who runs one of the biggest Silhouette events, “All Things Silhouette.” Terri tells us about how she got started as a crafter. It began when she was young in sewing classes but really kicked into high gear when she had children of her own and wanted to sew clothing for them. Her passion led to working as a seamstress at a sewing store. This led to her ownership of her own sewing store for many years.

Several years ago, she discovered that Silhouette machines can be used to create fabric appliqués and her expertise in the Silhouette space took off from there. Based on the demos they were doing in her sewing shop, they began selling Silhouette machines like crazy to the point that Silhouette’s Vice President of Sales came to visit her to find out how her methods were so effective. Eventually her work with Silhouette education and retreats led her to close her sewing shop to focus full time on Silhouette. Terri walks us through what it was like to plan and host her first-even Silhouette conference and that it was a bit like Field of Dreams, “if you build it they will come.” Carina points out that Terri has been really great at seeing an opportunity that aligns with her passions and then turning that opportunity into something memorable for the wider community. For Terri, the key to the success of her events is the quality of the educators that they bring to the conference.

Terri walks through some of the challenges that her conferences have faced during the pandemic and tells us the ways they have continued to be successful with a pivot to an online-only model. Many people actually prefer the virtual event! As Terri looks to the future, she is in the process of deciding whether to do live events again (it sounds like she’ll do one live event and one virtual event!).

Terri tells us about some of her courses and programs, including a curriculum that allows someone to become a certified Silhouette instructor. She also has a monthly club for Silhouette projects called the “All Things Silhouette Club.”

Terri can be found at http://www.terrijohnsoncreates.com.

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Download Carina’s free guide: The 7 Tips Nobody Will Tell You About Becoming a Surface Pattern Designer here: http://eepurl.com/dN2RcY
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**About Carina Gardner:**
Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.

Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs include Illustrator and Photoshop training, surface pattern design, paper design, Silhouette & Cricut file design, and running a design business. She started the Make and Design Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.

Find out more at https://www.carinagardner.com
Check out her most popular program, Design Bootcamp, here: http://www.carinagardnercourses.com/designbootcamp

About Today’s Guest

Terri Johnson is a seamstress, Silhouette expert, business owner, and cancer survivor. She is passionate about helping people unlock their creative potential with their Silhouette machines. You can find more information about Terri’s conferences, courses, and licensing products at her website, http://terrijohnsoncreates.com.

Episode 24 What is Holding You Back

August 11, 2021 by Carina Gardner

On today’s episode of Make + Design, Carina analyzes the kinds of things that can hold us back. It is very natural for us to hold on to things that hold us back.

First, are we able to identify what’s holding us back? Second, can we identify why that thing holds us back? Carina runs us through the categories of excuses and mental blocks that can hold us back.

One of them is limiting beliefs. Based on past experience and incorrect assumptions, we can create beliefs that keep us back from achieving. Ask yourself what kinds of limiting beliefs do you have? In the midst of this analysis, Carina debunks the old belief that “you should only post on Instagram on Fridays.”

Another thing that can hold us back, Carina tells us, is comparison. We can achieve much more when we stop comparing ourselves to others. One way to avoid comparison is to learn to celebrate the successes of those around us. If we’re celebrating, we’re too busy to feel bad about a negative comparison.

The last category of things that hold us back is timing. Sometimes we can be our own best salesperson and talk ourselves into something that isn’t the correct next step. Timing is very important!

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Download Carina’s free guide: The 7 Tips Nobody Will Tell You About Becoming a Surface Pattern Designer here: http://eepurl.com/dN2RcY

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About Carina Gardner:

Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.

Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs include Illustrator and Photoshop training, surface pattern design, paper design, Silhouette & Cricut file design, and running a design business. She started the Make and Design Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.

Find out more at https://www.carinagardner.com

Check out her most popular program, Design Bootcamp, here: http://www.carinagardnercourses.com/designbootcamp

Episode 23 The One Word That Will Transform Your Daily Life

August 9, 2021 by Carina Gardner

On today’s episode of the Make + Design Podcast, Carina tells us about the one little word that will change your life. The word is ACTION. Carina tells us how taking action helps her gain clarity, get unstuck, and build momentum when it comes to starting (or completing!) a project.